Juventus, the current leaders of Serie A, devised a great way in which to engage with fans of the club around the world.  The #LoveJu initiative was the world’s first choreography conceived and voted for entirely on social networks, producing a magical spectacle as Juventus and Inter took the field for the Derby d’Italia.

A sea of coloured pieces of card raised proudly by supporters in the ground’s Tribuna Est brought to life the initial vision of Steven Kem, fellow Bianconeri fan and designer of the winning #LoveJu choreography.

Steven’s creation was chosen from the total of 3122 sent in via the dedicated Facebook app, which garnered 4,500 registered users, was viewed 290,000 times and inspired as many as 18,118 people to vote for their favourite design.

In practice, it took more than three hours of work by a 40-strong team to place the 12,700 pieces of coloured card necessary to carry out the choreography (8,000 square metres of it in total) on the seats.

As well as the in stadia work, #LoveJu was also the hashtag the supporters used to send in their motivational messages for the team on Twitter.  A selection of messages were then shown on the Juventus Stadium big screens to get the Bianconeri fired up for the Derby d’Italia.  More than 13,500 tweets arrived in total from all four corners of the globe.

Just after #LoveJu was realised at the Inter game, they then hit another milestone in passing 10m fans on Facebook.  To celebrate they have released a video including Carlos Tevez (the clubs number 10!) hitting a ‘Like’ sign from the top of a building at their training complex (fake or real??).

Juventus are making a big push on social media with their Head of Digital, Federico Palomba, leading the way.  Social media has become increasingly important to clubs in Italy with AC Milan and AAS Roma both extremely active on numerous platforms.