Archive
What Rocky Balboa can teach us about Social Media
Everyone gets their inspiration from different places and often it comes at a time when you least expect it – if you haven’t already guessed the inspiration for this post came from my DVD shelf.
Want to Watch the Big Game? No TV? No Problem
I set out a challenge for myself for this weekends UEFA Champions League Final. I wanted to see if I could let only the internet and social media keep me up to date with the game. The TV was in the next room, but I wasn’t going to let myself off that easy, I spent the next two hours on the computer to see if I could emmerse myself in the moment
You don’t need to put your customers in a ‘headlock’
A guy walks into a bar and spots an attractive girl. He walks up to her and asks if he can buy her a drink. She says “sure, that would be lovely”. Here’s what happens next…
The “Buzz” about Madrid
Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital Business Manager at Real Madrid, to chat about Google Buzz.
How Grassroot Sport Can Go Digital
When you think of local footy you think Saturday afternoon, catching up with mates, reasonably priced hot dogs and some very cold weather. Technology doesn’t come into it, but that is starting to change. The Caufield Bears from the Southern Football League are one of the few local football clubs that have put an emphasis on digital technology.
Nike’s new ‘Write The Future’ advert – genius!
Tomorrow’s Champions League Final between Inter Milan and Bayern Munich will see the Television debut of the Nike’s new epic football commercial. Not only will TV viewers love it but it is set to become another viral phenomenon as it gets tweeted and imbedded in blogs like this around the world.
Do you have Fans and Players or Customers and Employees?
Here’s an experiment for sports teams and organizations – Substitute the word ‘fans’ or ‘supporters’ for ‘customers’ and see how that impacts the thought process behind getting into social media and which departments should be involved or ‘own’ social media.
London Sports Networker Event
Monday this week saw the first co-hosting of an event between Sportsnetworker.com and The UK Sports Network. LinkedIn author and speaker Lewis Howes was over from the US and, as is now customary, held an event for sports networking professionals in the city of his visit.
Do New Sports Teams Utilise Social Media To Create a Fan Base?
Gold Coast Football Club are the latest club to enter the AFL. As they prepare to enter their first year in the league, whilst still playing in the secondary league VFL, how do they establish a new fan base? Can they use social media to reach others in the football community that weren’t previously aware of them?
Had a Bad Season? Focus on Customer Retention
Those clubs who have been successful may be developing their marketing strategies to focus on recruiting new fans, growing their membership, increasing their brand reach and improving sales of merchandise. For those at the other end of the spectrum they should be focused on one thing – Customer retention.
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