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The Boat Race: A Social Media opportunity floating away

The Boat Race: A Social Media opportunity floating away

One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.

Under Armour Interview: Blair Tripodi

Under Armour Interview: Blair Tripodi

Karl Lusbec recently interviewed Blair Tripodi, Under Armour’s International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director

The Limits of Social Media

The Limits of Social Media

What are the limitations as well as the benefits of Social Media within sport? Mark Segal looks into arguments on both sides about the ‘have to be on’ medium.

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