#whoisup For London?

April 30, 2013 Tom Kelk

Last week I wrote a post that focused on Eye of the Fan which is an innovative campaign run by Turkish Airlines. This operates via a series of cameras that are attached to a ‘fan’ who has been given complete, unrestricted access to the ‘Final Four’ and reacts to tweeted requests from contributors.

Since then, Turkish Airlines have released a slick 2013 campaign teaser trailer (check it out below). An addition to the 2013 campaign is ‘#whoisup’. This is a new hashtag to find someone to accompany the ‘UpTeam’ behind the scenes at the Final Four event in London. Users have to upload their favourite fan photo with the hashtag #whoisup to be in with a chance of joining the Team. Another addition is that the best tweets will be transferred into ‘fan-banners’ that will held up in the crowd for the arena to see – and also viewable by the TV audiences.This is a great example of an integrated multi-media campaign and I look forward to watching it in action.

[youtube]http://youtu.be/605rQzYBgoI[/youtube]

About author

Tom Kelk 25 posts

Tom Kelk is a tech/sport blogger and Account Manager at communications agency, Pitch. You can find him on Twitter (@TomKelk), LinkedIn and his blog (tomkelk.blogspot.com)