Tag "West Ham United"

West Ham and Newcastle use World Cup rest day to steal football’s spotlight

As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.

West Ham’s slick transfer announcement is a lesson to others

West Ham United’s announcement of Lukasz Fabianski hit all the right notes for a transfer announcement.

2017 Review: Top Ten Digital Sport Insider podcasts of the year

Following on from last week’s review of the articles you’ve been interested in this year, which took us by surprise to be honest, we decided to take a look at the most-listened-to podcasts we’ve loved doing this year.

West Ham United, Javier Hernandez, and the finer points of engaging fans worldwide

This weekend, the new Premier League season gets underway and all eyes will be on the football once again. Indeed, it probably was all over the summer, too: transfer rumours

The (Digital) Chicharito Transfer: how West Ham United win twice

When it comes to football transfers we often refer to the commercial benefits, or lack of them, and how the player will fit in to the team during the coming

American fan engagement would not work in the Premier League

Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in

West Ham’s sponsors show the battle between sponsorship and authenticity

When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if