Tag "West Ham United"

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West Ham United, Javier Hernandez, and the finer points of engaging fans worldwide

This weekend, the new Premier League season gets underway and all eyes will be on the football once again. Indeed, it probably was all over the summer, too: transfer rumours

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The (Digital) Chicharito Transfer: how West Ham United win twice

When it comes to football transfers we often refer to the commercial benefits, or lack of them, and how the player will fit in to the team during the coming

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American fan engagement would not work in the Premier League

Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in

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West Ham’s sponsors show the battle between sponsorship and authenticity

When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if