Tag "Tour de France"
Will Team Sky’s search for a new owner be a significant moment for the sport?
Team Sky’s search for a new owner and principal sponsor will be important for the sport – but the complications of the situation mean it’s tough to use it as an acid test.
How openness to partnerships is a pillar of Team Sky’s continued success
Team Sky are always on the lookout for new technology and new partners – and they’re a lesson to everyone in sport.
How Team Sky’s riders stayed connected to win the Tour de France
Team Sky have won six of the last seven Tours de France. Technology has been at the heart of their success every time.
Carrefour’s Tour de France activation shows how brands should maximise their sponsorship
It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
No rest for Tour de France teams as social media chronicles the riders’ ‘day off’
It might have been a rest day, but the Tour de France was till very busy.
Tour de France organisers use Strava to help plan the route
Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
For casual observers and ardent fans alike: Previewing the Tour de France on Twitter
How the official Twitter account of the Tour de France has to keep ardent fans and casual observers alike happy for the next three weeks.
Hammer Series delivers the digital numbers for professional cycling
This is a guest post by Mark Coyle, Head of Media, Velon. One month ago, on Sunday June 4 2017, Tao Geoghegan Hart forced his way over the finish line to
Are Discovery the latest provider to aim to launch the ‘Netflix of Sport’
The other week, we wrote about the exciting possibilities the new ‘Netflix of Sport’ would present for the online streaming of sport in the future. The German company behind that
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