No rest for Tour de France teams as social media chronicles the riders’ ‘day off’

Tour de France Twitter keeps its audience engaged during off day

With nine tireless days of cycling completed in the Tour de France, Monday was the first opportunity for respite for the 22 teams competing in the event. The cyclists at last had a chance to rest their legs after chugging along for 1,549 km – a welcome relief, to be sure.

This also means it was the first time in nine days that the Tour de France hasn’t been on the television, leaving avid viewers and fans unable to follow their favorite riders for a day. However, the social accounts of Le Tour and some of the biggest cycling teams were determined to keep them interested.

The official Twitter of the Tour de France made the most of the rest day — whereas on cycling days the account provides updates seemingly every five minutes, it simply retweeted rest day tweets from the cyclists and teams, giving a glimpse of how everyone is keeping their audience engaged.

Team Sky, a British cycling team boasting five yellow jerseys since their inception in 2010, more than made the most of their rest day.

German outfit Sunweb were all over social media during the rest day as well, providing a video of what their riders were doing before the mountains loomed. This meant refueling, preparing and bike tune-ups.

Other teams across the Tour de France shared their off-day musings as well:

In addition to the Tour de France, La Course — the women’s race to go alongside the Tour — took place on Tuesday. La Course, introduced in 2014, is a one-day race, so their official Twitter account had a busy day just before the start of the men’s Stage 10.

After 112.5-kilometer-long race beginning in Annecy, the Dutch cyclist Annemiek van Vleuten came away victorious in a thrilling finish.

Despite being a ‘rest day’ things were still busy on the Tour on Monday, and by the time Tuesday morning came around and the bikes were back on the road there were two big races to follow. Cycling fans still have a lot of racing to look forward to over the coming two weeks.

About author

You might also like

Salford City: The most interesting football proposition for brands this summer?

Salford City’s promotion to the Football League makes them one of the most interesting propositions outside of the top tier for brands looking to gain reach in the sport.

England squad announcement shows the nuanced differences between promoting men’s and women’s football

The England women’s squad announcement garnered acclaim from the public and best served the needs of the team.

Man City and Leverkusen show how capturing the mood pays off on social

Reactio to the Champions League defeat to Tottenham mirrored AS Roma’s joy at the same stage last year.