Tag "Football"
The Facebook & Twitter Premier League (July 2010)
With the Social Media & Sport Summit only a couple of days away and with all the football clubs attending, I thought now was the perfect time to revisit Ash’s article from back in January (when UKSN first came into being).
Ambush Marketing or Good Integrated Marketing?
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.
Nike Wrote Its Future
A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
6 of the World’s Best Players go Head-to-Head… its A:3K Football
July 17th sees a new football concept come to life at the O2 Arena, London with 6 of the best footballers in the world battling head to head. Sound exciting?
Sir Geoff Hurst’s England 2010 World Cup App
With the World Cup in full swing and England about the face the old enemy Germany in the last 16 there is an alternative way in which to find out the last news and views. iSport Global and Synappsis have launched the must-have World Cup app every England fan will be desperate to own.
Is FIFA deliberately kicking themselves out of the Social Media World Cup?
South Africa 2010 is being billed as the ‘most social’ Football / Soccer World Cup of our generation. However, if you have a dig around the official website for this year’s tournament, you don’t really get that impression – in fact, it almost seems like FIFA are ‘anti’ social media.
Panini World Cup Sticker Albums – The Original Social Media
I have to put my hands up right from the outset and admit that I only have a casual interest in football. A quick scan of the results and league tables on a Saturday afternoon and the all too occasional trip to the Madejski Stadium to watch The Royals play but that’s about it.
The FA and social media – The Good, The Bad and The Ugly
A day which started out with great promise for the FA ended up being a very mixed one, and one that they probably learnt a lot about the social media world from, so without further ado – The Good, The Bad, The Ugly.
Walcott plays a PR blinder as FA/Capello lose out to Twitter
Tuesday was judgement day for England Manager Fabio Capello as he named the 23 men who will board the jumbo to South Africa for this month’s World Cup.
Want to Watch the Big Game? No TV? No Problem
I set out a challenge for myself for this weekends UEFA Champions League Final. I wanted to see if I could let only the internet and social media keep me up to date with the game. The TV was in the next room, but I wasn’t going to let myself off that easy, I spent the next two hours on the computer to see if I could emmerse myself in the moment
