Tag "Football"

The “Buzz” about Madrid

Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital Business Manager at Real Madrid, to chat about Google Buzz.

Reading FC – How Social Media Can Win Me Back

Reading is a mid-table Championship football club that has lost my support over the last few years. Daniel McLaren looks at how they can use Social Media to win him round and boost their off-field activities in the process.

Danny Jordaan, the 2010 World Cup Maestro

Danny Jordaan is the most important man in football at the moment. He fought to bring the World Cup to Africa and is now in charge of the success of the most important sporting event worldwide.

Real Madrid and Mobile Marketing

Ash Read recently had the opportunity to speak with Pedro Duarte, Mobile Marketing Manager at Real Madrid, about the clubs use of mobile technology. Real have been working with mobile technologies for around two years and aim to implement mobile as a key tool in the clubs marketing strategy.

Andrey Arsharvin – Right Approach to Social Media, Wrong Tools

For non-football fans, Andrey Arshavin is Russia’s most talented and flamboyant player, currently plying his trade with Arsenal. His talents on the pitch are there for all to see but a recent article in the Evening Standard highlighted his willingness to engage with his fans in a far more personal and human way than many (if not all) of his Premier League counterparts.

Real Madrid and Social Media

To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.

The Future of Football Broadcasting Lies Online?

Online football editor Mark Segal takes a look into the future of sports broadcasting with the development of live streamed games on the internet.

Connecting Brands and Clubs

Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.

Fabio,’where’s your Scholesy’?

It was at a summer barbecue 10 years ago in a friend’s garden when my son Daniel dribbled past an array of international defenders, eliminated Mathew Upson playing a one-two with Teddy Sherringham and smashed the ball past a floundering Sasa Ilic in the plastic mini goal. Martin Keown remonstrated with his co defenders and Paul Konchesky simply laughed

App-solutely Fabulous: the new BBC Sport app is coming!

Article from new UKSN writer Alex Armstead, producer on the Channel 5 programme ‘The Gadget Show’. He discusses news that his week the BBC announced that, from April, it will offer iPhone applications for its news content; with a sport one to follow in June.