The official site of the England bid has much of what we have seen elsewhere. However, it differentiates itself from the others we have seen by the way it knows its audience (the global football fan) and allows the reader to get involved – and in so many ways.
The theme of the Russian 2018 Football World Cup bid is ‘Ready to Inspire’. The official website features this slogan big and bold using Arsenal star Arshavin as the backdrop. Given the low numbers of followers in social media (only 50 on facebook) it would appear that the website has failed to inspire fans.
For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.
When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark. But is this the right audience for you?
One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.
I recently put out a question on Twitter, blogs and fansites: Sports fans, where do you go for information about your favourite teams/athletes, official sites or other sources?
In my Facebook and Twitter Premier League blog post I stated that in my opinion Manchester City have really set the bar for the other Premier League clubs in terms of social media and online presence, so it was great to get the opportunity to speak to Chris about the clubs use of social media.