Tag "brands"
how do you make social media work internationally and locally?
One topic that has been on my mind in recent days has the thought, when working with an international brand, is how do you make social work on both an international and local basis?
Should you moderate your Facebook Page?
When it comes to moderation… and this appears to be a touchy subject. When should the brand step in and delete comments or give warnings?
What is Branded Content and are brands taking advantage of this area of sponsorship?
Branded content (or content partnerships) has long been very hard to define especially as the definition is very elastic, meaning different things to different people.
Football Players ARE Brands
The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.
The value of communications in the sports industry
Even in the sports industry where results on the field typically speak for themselves, communication is becoming increasingly more important and valuable.
5 Reasons A Business Should Not Use Social Media
The social media echo chamber is noisy at the moment and some companies have done their brand more harm than good by getting into it when they shouldn’t have
UFC = Ultimately Fan Centric
UFC president, Dana White turned to grass roots, word of mouth and social media to harness a following for his organization and made MMA the fastest growing sport in the World.
You don’t need to put your customers in a ‘headlock’
A guy walks into a bar and spots an attractive girl. He walks up to her and asks if he can buy her a drink. She says “sure, that would be lovely”. Here’s what happens next…
Do New Sports Teams Utilise Social Media To Create a Fan Base?
Gold Coast Football Club are the latest club to enter the AFL. As they prepare to enter their first year in the league, whilst still playing in the secondary league VFL, how do they establish a new fan base? Can they use social media to reach others in the football community that weren’t previously aware of them?
People aren’t Brands
For years, corporate brands have spent vast amounts of money sponsoring and aligning themselves to celebrities to accrue reflected value from the fans who are loyal to them. The theory is obvious, “people love this singer, actor, athlete etc…so if they become our brand ambassador, they will love us too”.
