Tag "Basketball"

The NBA League Pass micropayment strategy is a sure-fire way to win over Millennials

NBA League Pass micropayments care for Millennials by letting them choose their own path.

NBA sets eyes on Paris for future overseas play

The NBA has been hosting games in London for years, but now looks set to move its European series game to Paris in 2020.

Facebook to live stream 47 college basketball games in the US

It’s no secret that Facebook is looking to expand its presence in the sporting world and become a real sport broadcaster. The strategy continues with a new partnership between the

Interview: Rina Rasolofoniaina, Digital Content Manager at FIBA

Podcast interview with Rina Rasolofoniaina, the Digital Content Manager for the international basketball federation, FIBA.

Wilson releases X Connected Basketball that tracks shooting performance

Wilson Sporting Goods has partnered with SportIQ to launch the new Wilson X Connected Basketball, a smart ball that can keep track of a player’s shooting stats. Accompanied by a

It’s a big week for VR sports gaming

Sports gaming took a major leap forward this week with the announcement of the NBA 2KVR Experience and Xbox One game streaming for Oculus Rift, bringing gamers unprecedented levels of

Facebook Live is driving the next wave of fan engagement

Jürgen Klinsmann’s announcement of the U.S. Men’s National Team roster for the next round of World Cup Qualifying last Sunday came with a number of interesting surprises. A handful of

San Francisco Giants show just how important embracing technology is

One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as

Sports Revolution implements two major partnerships for 2016/17 European basketball season

Chosen to activate deals for FMCG brand 7DAYS with Euroleague and Eurocup Basketball, Sports Revolution, the London-based International sports, media and digital marketing agency, has been chosen as the exclusive agency

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