One of my favourite campaigns of recent times was by Juventus. The Italian giants have been at the forefront of digital activations and have linked up with social media agency We Are Social earlier this year.

This is a really interesting insight into how the campaign came about and what the results of it were. It’s a clever way of tapping into the personality of one the clubs most famous (now ex) players. Overall the video was viewed 3 million times and reached people in 219 countries.

Watch the below to find out more…

[youtube width=”650″ height=”500″]https://www.youtube.com/watch?v=vWrZFQaZEfU[/youtube]