Archive

YouTube goes behind the scenes at adidas’ breakthrough content strategy during 2014 World Cup

How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.

Behind the scenes at Squawka, everyone’s favourite football data site

Brand Republic finds out the secrets behind football data site Squawka’s success and talk to its founder, Sanjit Atwal

10 simple ways to delight your fans

Giving a “wow” experience has been shown to increase renewals and returning customers by 30–50% compared to an “average” experience. And whilst you can’t always wow fans on the field, here are 10 ways to delight fans and customers off the field.

Football League teams up with Twitter to give fans the chance to “Own The Arch”

The Football League is giving fans on Twitter around the world the chance to decide the colour of the Wembley arch as part of a unique first in the build up to Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur.

Juventus Social Selfie – A Success Story

Another fun social media campaign by the team at Juventus. Winners of the contest saw their photos displayed on the pitchside LED screens at Juventus Stadium during February’s encounter with Milan.

Kick It Out: How charities can make an impact on Social Media

Guest post from Kick It Out’s Hashim Piperdy on how the football charity has used social media to help to succeed in their objectives, on no budget.

BT Sport Industry Awards – Official Shortlist Announced

Sport Industry Group has unveiled the Official Shortlist for the BT Sport Industry Awards 2015, with the winners to be announced at the annual, star-studded ceremony in London on Thursday 30th April 2015.

Man City launch new Wearables App ‘CityMatchday Wear’ in digital first

Manchester City FC will unveil for the first time tomorrow a new match day app for wearable Android devices, becoming the first Football Club in the world to do so.

Interview with Digital Manager of the NFL’s Green Bay Packers

Recent Tom Kelk got to speak with Garrison Cummings, Digital Manager for the Green Bay Packers, and talk about the Packers approach to digital content, and how it compares with the likes of Premier League football clubs