WFS Live To Broadcast Summit Sessions For The First Time On LIVENow

Three New Summit Packages Are Now Available For Purchase, Allowing Industry Professionals to Watch WFS Live Sessions As They happen

World Football Summit, the leading event organiser for the business of football and LIVENow have joined forces to broadcast WFS Live sessions in real time, to industry professionals around the World.

For the first time ever, Sport business professionals and football fans can get live access to the 40+ conferences, keynotes, roundtables and Q/A sessions that will take place from November 23-27.

Over 100 top-notch speakers from across the global industry will be taking the virtual stage to discuss and engage around the most pressing issues affecting the business of sports, from the financial effects and implications of the Covid-19 pandemic to the increasing role of professional athletes as social activists.

A selection of confirmed speakers are below:

Lisa Baird – Commissioner, NWSL
Jonathan Barnett – Football agent
Samuel Eto’o – Football legend and President of the Samuel Eto’o Foundation
Assia Grazioli-Venier – Founding Partner – Board of Directors, Muse Capital & Juventus
Juan Mata – Footballer and Co-Founder of Common Goal
Andrea Radrizzani – Chairman & Founder, Aser Ventures
Mino Raiola – Football agent
Fatma Samoura – Secretary General, FIFA
Christian Seifert – CEO, Deutsche Fußball Liga
Javier Tebas – President, LaLiga
Sharon Thorne – Global Chair, Deloitte

Luis Vicente – Group Chief Executive Officer, ELEVEN SPORTS

WFS Live is the digital evolution of World Football Summit, the business congress that has been gathering the football industry’s main stakeholders across the globe since 2016. Its inaugural edition, in July 2020, gathered over 150+ speakers and 3,400 attendees+ from over 120 countries, and this second edition is set to be even bigger.

LIVENow is home to amazing live experiences and aims to entertain, engage and educate.  Sports, concerts, workouts, stand-up comedy, inspirational speakers and more are broadcast to screens around the world.  For the first time LIVENow will broadcast WFS Live, allowing viewers at home to watch inspiring keynotes, talks, panels and roundtable discussions from the comfort of home.  The three packages include:

  • Full Access Pass at 19.99€ – watch all sessions across the five-day programme, live.
  • Day Pass at 9.99€ – screen all sessions on a particular day as they happen.
  • Panel Pass at 2.99€ – view a particular session of interest in real time.

A Summit ePass is also available to purchase from LIVENow for 70.00€.  Summit ePass holders engage with the five-day schedule of events through the WFS Live cutting-edge networking App.  Through the App, Summit ePass holders can participate in each session, interacting in real time through live chat and interactive polls, engage with other attendees via group chats and one-on-one video calls.  They can also connect with potential partners through an AI-powered matchmaking tool or engage with brands and companies shaping the future of the game at the WFS Live virtual Expo Area.

During the inaugural WFS Live attendees made 10,000+ contacts, engaged in 10,000+ discussions and shared 22,000+ messages. Tickets for WFS Live  are available here.

For Press Enquiries:

Paco Roche

World Football Summit

Nicola Miller



World Football Summit is where the football industry’s leading stakeholders meet to shape the future of the beautiful game. Our platform has evolved from an annual gathering held in Madrid, focused on the European market, to a growing series of on-site and online events that cover the challenges and opportunities of the different regions and sectors in this thriving industry. WFSis powered by a global community of influential professionals sharing a unique passion for the business of sports and a mission to spark discussion, share knowledge and promote innovation.


Building on the success of its inaugural edition, in which 3,400+ industry professionals gathered to kick-off football’s new beginning after the hiatus imposed by Covid-19, the second edition of WFS Live, from November 23-27, will bring the football industry’s most influential community together once again to share experiences and lessons learned during the restart of competitions, pool strategies for the crucial times to come and explore new paths for the industry to continue moving forward in the so-called new normality. Building football’s roadmap for the future is the motto of this 5-day digital networking gathering in which 120+ leaders from across the globe and the different sectors within the industry will engage in 40+ conferences, roundtables, keynotes and workshops addressing the most pressing topics affecting the business of football.


LIVENow is home to the best live experiences bringing sports, concerts, workouts, stand-up comedy, inspirational speakers and more to screens around the world.  Passionate about sharing events as they happen, LIVENow gives fans exclusive access to live-streams that can be enjoyed at home and with friends via group viewing option Watch Together.

Events broadcast by LIVENow include:

  • Ellie Goulding’s Brightest Blue concert, live from the V&A in London
  • One World: Together At Home concert in support of the World Health Organisations Covid-19 relief efforts
  • Top European football leagues including Serie C, La Liga and FA Cup
  • USL regular season
  • Regular matches from the Chinese Professional Baseball League in Taiwan
  • UK Pro Tennis Series, Classic Week
  • Financial Time’s Business of Football Summit

Dua Lipa’s “Studio 2054” will open on LIVENow on the 27th of November.  Fans around the world can gain entry to this brand new, multi-dimensional performance via

Gorillaz will perform music from their new album Song Machine Season One: Strange Timez during three live shows, across three different time zones on the 12th and 13th of December.  Their first live performances since 2018, only on LIVENow.  See for more information.

LIVENow was founded by Leeds United chairman and founder of Aser Ventures, Andrea Radrizzani.

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