VR startup Laduma rolls out unique 360-degree content for Wimbledon

Wimbledon has unveiled an incredible 360-degree video experience to discover the All England Club from an exclusive perspective.

The video –  produced in partnership with Laduma – is a 360-degree virtual reality tour of Wimbledon from Day 1 in beautiful 4K. The cutting-edge footage allows viewers to watch their favourite tennis players greeting fans, training, and playing on Centre Court.

Laduma is a Virtual Reality startup focused on sport and entertainment brands that harnesses the power of visual storytelling to deliver to unique contents.

“Our aim with the fantastic VR content we produce is to get under the skin and give the audience a view from the inside out. Our work with leading sports and entertainment stars has been about creating experiences that are original and engaging.”

Wimbledon is constantly finding new ways to engage with fans in this rapidly changing digital age, and their latest video is no exception.


About author

Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

You might also like

Shane Whelan talks ahead of Rugby World Cup Retrospective

The Rugby World Cup was won by the Springboks after they fought past hosts Japan, Six Nations Champions Wales and All-Black killers England to win the most prestigious prize in

Our top takeaways as SportsPro deliver another wonderful OTT Summit in Madrid

The 2019 SportsPro OTT Summit was hosted at the fantastic ‘Melia Castilla’ in Madrid this week and was the place to be for the who’s who of the biggest players

Rugby League World Cup Chief Executive Jon Dutton talks ahead of ambitious 2021 tournament

The Rugby League World Cup 2021 is set to be the biggest Rugby League World Cup in history, and England are the hosts that will be bringing the men’s, women’s