The SportsPro OTT Summit in Madrid: What to expect

SportsPro returns to Madrid for its third and most ambitious instalment to discuss the hottest topics in the industry. Over 800 of biggest names from across the global sports industry will assemble at the Meliá Castilla in Madrid to join the discussions as they move between four key topics from innovation and content delivery to the rise of direct-to-consumer and the fight against piracy.

The event will welcome speakers from DAZN, NBA, Sky Sports, and UEFA, but first of all, the conference kicks off with some live sport as the Davis Cup clash between Argentina and Chile takes place for all who have used the 40% discount on offer. This is followed by a tour of the Olympic Channel Studio and then a Bernabeu tour after.

Wednesday sees all the discussion and debate begin as Movistar, UEFA & DAZN take to the stage to discuss OTT saturation. Later on F1 will discuss how they’re seizing the OTT opportunity before YouTube evaluate their sports strategy.

The day’s talks will then conclude with beIN Media Group discussing maintaining engagement with others on the panel as well, followed by BBC Sport and more explaining how to protect your OTT platform from live broadcast issues. Sportradar and Tennis Channel are the final act of the day, discussing Tennis Channel’s global expansion.

That night, the Bernabeu will be the venue for networking drinks at the end of the day because discussion reconvenes on Thursday.

A new day and new debate to be had – La Liga will present from 9am a discussion on how they’re using artificial intelligence to leverage growth, looking at how their digital ecosystem and the use of AI techniques are providing business value and supporting the decision-making process at LaLiga. WWE will then discuss how to use social and OTT platforms to evolve sports consumption.

After lunch, Eleven Sports will discuss their OTT strategy in Portugal as they’ve been exploding into multiple recent territories. EFL will then be at the forefront of a talk on how to reduce latency and improve the fan viewing experience.

16:20 will see the end of event networking drinks to conclude a wonderful few days in Madrid discussing all things OTT.

“Live, direct and digital: The future of sports broadcasting. Join us for the OTT Summit 2019 between 19 – 21 November at the Meliá Castilla in Madrid.

Click here for a full agenda for the SportsPro OTT Summit.

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