Tag "YouTube"
West Ham United launch their first “Social Media Match”
West Ham United’s clash against Hull City on Wednesday is being dubbed the Hammers first ‘social media match’. There will be player twitter takeovers, competitions, man of the match votes…. fan engagement galore!
Vauxhall Announce STR Skill School Partnership Ahead of Big Pitch Competition
Vauxhall, the official sponsor of home nations football, have announced a new partnership with YouTube star STR Skill School.
“Porto and Europe Interconnected”
FC Porto has just launched a campaign with the slogan: “Port and Europe interconnected”. This campaign marks the presence of national three-time champions in the UEFA Europa League.
Case Study: Professional Squash Association’s Social Commentary Competition
At the end of 2013, the Professional Squash Association launched a fan competition called #Voice4Squash. The winner took almost half the votes and will commentate on live games in 2014 on SquashTV
O2 launches ‘Wear the Rose’ – the first fully immersive 360-degree virtual reality sports experience
‘Wear the Rose’ from O2 will allow fans to be immersed in a multi-sensory take-over and feel as though they are part of the Senior England Rugby Team, whether it’s a team talk from Captain Chris Robshaw, getting tackled by hooker Tom Youngs, or receiving a pass from fullback Mike Brown.
C4 drop YouTube – Sports brands pay attention
Guest Post: This week Channel4 announced it was pulling all of its long form content from YouTube. Should sports digital media departments be paying much attention to this? Damn right you should. (by Matthew Quinn)
Spurs top Social Media league table of 148 UK sports teams
The first ever index ranking British professional football, rugby and cricket teams according to social media performance has been launched with Premier League club Tottenham Hotspur topping the tree.
SportSocial platform launches with FC Business
Manchester United are the fastest growing Premier League club across a majority of social media platforms according to SportSocial, a new platform for measuring social media activity in sport.
adidas kick start the battle of the brands ahead of FIFA World Cup draw
adidas football launch a Twitter account for the official FIFA World Cup ball and an interactive launch video on YouTube. The World Cup social battle of the brands has started!
The Man City 2013 Advent Calendar
It’s the start of the festive season so it’s about time someone started to open the doors on their advent calendar. Fortunately for all Man City fans out there the club have started to do so.
