Tag "Sport"
How Important is it for Sports Brands to be ‘Reactive’ on Social Media?
Guest post: We Play’s Krishan Majithia takes a look at how social media has allowed brands to become closer to potential customers around sports events by engaging in ‘real time’ conversations
CIPR Excellence Awards 2014 – Best Sporting Campaign
UKSN is this year an official supporter of the CIPR Excellence Awards, entries are still open for Best Sporting Campaign so get your entry in now.
Premier Sponsor of European Handball launches world’s first Interactive Advertising Campaign
JACK & JONES launched the world’s first interactive advertising last weekend, at the VELUX European Handball Champions League. Partnering with Kwangl.com, the men’s fashion brand gave away 800euros worth of vouchers to participants, in return for a Tweeted hashtag.
Follow all the action from Sochi on the new Team GB LIVE Dashboard
The Team GB LIVE dashboard is now up and running at live.teamgb.com/ and puts Sochi 2014 into the hands of fans, providing them with a truly customized Olympic experience, available on both desktops and mobile devices.
#Digisport Job: Community Manager @ Synergy Sponsorship
London based agency Synergy Sponsorship are looking for a Community Manager with a passion for creating social content strategy & ideas on behalf of brands.
Floyd Mayweather asks fans to chose next opponent
With over 4.5m fans on Twitter, almost the same on Facebook and accounts on Instagram and Shots.me he certainly keeps himself busy. Now he has given fans the opportunity to tell him who he should fight next.
Social CRM – the What and the Why (with a little bit of the How)
OK FC Barcelona, you’ve got 52 million likes. And congratulations Vancouver Canucks on your 1 million+ YouTube views and Arsenal, great going with your 3.4 million followers. But how many of these millions of “fans” do you actually know, how many of them are your customers?
C4 drop YouTube – Sports brands pay attention
Guest Post: This week Channel4 announced it was pulling all of its long form content from YouTube. Should sports digital media departments be paying much attention to this? Damn right you should. (by Matthew Quinn)
Is social media sports spam the best we can do?
Guest Post: Patrick Johnson from Go Mammoth gives his opinion on the social media side of running apps. Has the sharing of activity turned into social spam when they could be doing a lot more?
8 out of top 10 UK Twitter trends in 2013 sports related
Twitter has released its top UK trends of 2013 and it will come to little surprise, to fans or Twitter users, that sport leads the way for when people are using the platform most.
