Tag "Sponsorship"
The Commercial Success of English Rugby
Will Carling famously referred to the game in England as being run by ’57 old farts’ back in 1995 when he was national captain. However, English rugby (union) has come a long way since then.
Sports sponsorship is alive and well…if only you know where to look
Lately, it appears that the dreaded ‘S’ word has started to lose its negative connotations in the aftermath of one of our worst economic crises in recent times. Yes, sponsorship is slowly beginning to reassert its authority in the marketing mix and with just cause.
Nike Wrote Its Future
A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
UKSN / FundSport Sponsorship Seminar – 14th April
Last week saw our first entry into live events under the joint banners of The UK Sports Network and FundSport. It has been a dream of mine for the last couple of years and it was a great feeling to make it a reality.
Real Madrid and Social Media
To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.
Grassroots Sports Sponsorship Seminar
FundSport.com and The UK Sports Network are proud to announce the creation of a new event to be held at Suffolk FA nr Ipswich on the 14th April with speakers including Fiona Green and Alex Alley.
Connecting Brands and Clubs
Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.
Interview: adidas Marketing Director Gavin Cowley on the 2010 FIFA World Cup in South Africa
Karl Lusbec interviews adidas Marketing Director Gavin Cowley to get his views on the first FIFA World Cup in South Africa; on the marketing activations, competition and also on how the World Cup will contribute to the social and economic development of the country.
The Name Game
If most football fans were asked if they’d like a multi-national company to pump £100m into their club they’d jump at the chance. Tell them that in return their historic ground, which has been home to their club for over 100 years, would have its name changed to reflect their new backers and suddenly the atmosphere would change….
