Tag "social media"

Why Sports Organisations Need Social Media Guidelines

The results of a questionnaire sent to 59 sports corporate comms pro’s illustrates the need to implement a social media policy and how it would be of great benefit to the organisation and the resulting impact on individuals to avoid conflict with their social media use

Twitter Analysis: How Zlatan spoilt Gerrard’s big day

We’ve had a look at the mentions on Twitter of both players leading up to and on the night of the Sweden v England game and THAT goal.

Sports Tech Meetup: Content, Content, Content

After the success of the last Sports Tech Meetup, almost 4 months ago now, we are delighted to announce the latest instalment of the event series

Sportsmen and Twitter: how they influence their communities

Steven has been looking into sportsmen’s use of Twitter and how they influence their community, and from there, what is the impact on the organization they represent. Read on for more…

Callaway launches ‘Tweet to Unleash’

Callaway has launched ‘Tweet to Unleash’ to spread the word about their latest driver. When you go onto their site it welcomes you with a nice picture of a driver with its cover on. To see what is underneath and start unlocking the next 7 images you have to tweet using #LongestDriverinGolf to participate.

Best Use of Social Media in Football

Tonight sees the great and the good from the world of football get together at Stamford Bridge to celebrate their achievements. The Football Business Awards is about all aspects of football business and here we go through the nominees…

Social Media Command Centres – The Future or PR Stunt?

The building of ‘social media command centres’ for social media has been a phenomenon we have seen develop in the US over the past couple of years, with NBA team Sacramento Kings being the latest to announce one. But are they of any use?

Cool Job: Contributing Editor (Social Media) @ Manchester United

We love highlighting great jobs here at UKSN, especially when it involves social media and our favourite (well, my favourite) football team. Fancy working at Old Trafford every day?

Which Football Team Has The Happiest Fans?

Guest Post: We’ve taken the sentiment data from Twitter featuring club hash tags over the last 365 days and analysed the percentage of these which come out as a positive or negative tweet for each team in the BPL. Here’s what came out..

UKSN Presents: Interview with AS Roma’s Shergul Arshad

We speak to AS Roma’s digital man Shegul Arshad about the clubs journey in social media, being the first club on Pinterest and players coming to terms with Twitter in Italy