Tag "real madrid"

Real Madrid and Social Media

To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.

Connecting Brands and Clubs

Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.