Tag "digital sport"
Digital Sport London – Event Review
This week saw us run the first ever UKSN ‘Digital Sport London’, a move into looking beyond just social media but the greater impact the digital innovation has had (as is still doing so) on the Sports Industry. Here is a look at those presentations we saw.
Summer of Sport: Comparison of 4 Sports Events and their use of Twitter
Sports Digital Agency Seven League, founded by Richard Ayers (former Head of Digital at Manchester City), has put together an interesting piece of research based around one month of sporting events in the UK. Here is what they found…
Social Media Caddies…. WTF?!
During last weekend’s Presidents Cup, we saw the first (and hopefully last) outing for the ‘Social Media Caddies’. A poor PR exercise maybe?
Brazil: Social Media Capital Of The Universe
Aaron Jaffrey takes a look a country that’s shortly going to be thrust into the limelight, thanks to the 2014 FIFA World Cup and 2016 Rio Olympic Games, and it’s use of social media
Are Sports Rights-Holders Holding Back Growth of Digital Sports Consumption?
Simon Greenberg (Global Head of Right at News Corp) and Oliver Slipper, joint-Chief Executive of Perform) have come out saying that rights-holders are holding back growth of sports content consumption on mobile and the internet. Are they right?
Sports Data for Social Marketing and Fan Engagement
One of the better sports related Social Media Week events was the Bloomsberg Sport discussion on using sports data for fan engagement. Here are the videos of that discussion featuring Sky Sports, Opta and Seven League.
Social Media in Mexico can mean literally life or death
Aaron Jaffrey takes a look at the interesting world of social media in Mexico, where sometimes the cost of speaking out can be a deadly one.
Social Media in the Emerging Markets: India
Guest Post: Aaron Syed Jaffery (@aaronjaffery) is Managing Partner of global digital sport consultancy NineteenEightyFour (nineteeneightyfour.co). Continuing the TIMBI – Social Media and Emerging Markets series, this week here at
Sports getting the YouTube treatment
Exclusive Sports Media (ESM) has signed a strategic partnership with YouTube agency ChannelFlip to develop the ESM sports YouTube. Over the next 6 months sport is to become a big feature for the channel.
Technology and the Match Day experience: This is just the start!
The match day experience has lagged behind those of the arm chair fan for many years, but is it about to catch up?
