Tag "Data"
Everton Partner with Liverpool Hope University for Data Driven Initiatives
Everton FC have announced a partnership with Liverpool Hope University, as the club aims to optimise its fanbase growth and commercial development using new technology and advanced research methods. The
Audi launch player performance app for MLS fans – but is it actually useful?
Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the
Data and Fan Engagement: The Symbiotic Relationship
Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.
Wimbledon set to serve up more innovation
With the heavily-traditional Wimbledon tournament now less than a week away from commencing, there has been some surprising digital innovative technology revealed that will be debuting at this year’s edition,
The Unseen Social Data Behind The Premier League
Football and social media fit together in perfect harmony – passionate football fans take to the real-time microblogging networks instantly. Here Brandwatch take a look at the social data behind the game.
Behind the scenes at Squawka, everyone’s favourite football data site
Brand Republic finds out the secrets behind football data site Squawka’s success and talk to its founder, Sanjit Atwal
4 Things We Learnt from the Glasgow 2014 Opening Ceremony
The 2014 Commonwealth Games kicked off on Wednesday night with 4,950 athletes, 2,000 performers, 71 Scottie dogs and 1 awkward baton. As always, Twitter users were not shy in voicing their opinions with over a quarter of a million tweets posted during the ceremony.
Inside Two Circles: Chatting Data & Sport with the BTSIA Agency of the Year 2014
We caught up with one of our #DSLondon speakers, Phil Stephan from Two Circles, to talk about the business, data and sport in an exclusive interview for UKSN.
#DSLondon9: Data Driven Sport Event
Tomorrow sees the 9th edition of Digital Sport London take place at Old Street. Once again we’ll be taking up residence at The Bakery where we’ll be handing out free beers, giving you some insights into what happening on social media around the World Cup and listening to some of the leading players around the use of data in sport.
The RFU: Implementing A Data Driven Social Media Strategy
This week we’ve been lucky enough to catch up with The RFU’s Social Media Manager, Josh Ayto. He came into the Twickenham based governing body for rugby in the summer of last year. Since then he’s overseen a period of growth across all their channels and a change of strategy along the way.
