Omega Pharma – Quick-Step (OPQS), the pro cycling team of the Manx Missile, Mark Cavendish, today has announced a global partnership with digital advertising company, RadiumOne. Helping OPQS to extract maximum value from its commercial partnerships.
Great interview with Team Sky’s Digital Manager by the guys at Tour Down Under. A look at what they see as objectives going forward and how they prep when at races. Interesting stuff!