Over the past few years, the organisers of Spain’s La Liga have been giving their league a shake to appeal to a global audience. The changes have mostly centred around
The advent of social media has changed our lives over the past decade, but one of the biggest changes has come in how we consume sport. Sports fans – particularly
French football giants Paris Saint Germain (PSG) earn the most money out of a single social media follower despite just making it into the top 10 on total social media numbers. According
Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an independent