Last week the IOC released figures from around the Winter Olympics held in Russia to give a picture as to what was happening in the world of social media.

The IOC tracked activity on the Olympic Athlete’s Hub, their social media platform that combines feeds from more than 6,000 Olympians across Facebook, Twitter, Instagram and Russian speaking platform VKontakte (UK).

More than 2 million new fans joined the Olympic Facebook page during the Games and their Twitter grew by an extra 168k followers.  The official Instagram account was almost as high with 150k new followers.

Some of the other interesting highlights they picked out include;

• The US was the most active team with 22,598 new posts logged during the Games!  That’s seriously some going!  Canada (15,716) and Team GB (9,867) were the next closest, some distance behind.
• The busiest days were 7Th Feb, the Opening Ceremony, and 8th Feb when the figure skating and women’s free style skiing moguls were taking place.  This is interesting especially considering the interest in ice hockey especially in all the biggest countries (US, Canada, Russia).
• After on year on VK, the official Olympic account amassed 2.8m fans to become the most popular official community on the platform.  There were more than 54m mentions of the Olympics on VK , an average of 1.5m per day. 10m came in the Opening Ceremony and 25m on the Closing Ceremony.

“Russia has had its first social media Olympics, and for the IOC it is important to engage and connect with the home team. The Games have come to an end, but the social legacy lives on as we want to keep connecting with our millions of new Russian fans, telling them about the Youth Olympic Games and of course Rio 2016 – the host city of the next Summer Olympics.” – IOC Director of Communications Mark Adams

Below is the infographic produced by the IOC to celebrate the end of the Games and give us an insight into what was happening on social media in that time.