Man City expand its digital portfolio with specially redesigned app for iPad users

Barclays Premier League Champions, Manchester City today announced the launch of their new official iPad App.

Designed for City fans, the City App iPad Edition is the latest addition to the Club’s ever expanding digital portfolio.

With a completely redesigned user experience optimised for iPad, the new City App iPad Edition has the look-and-feel of a digital magazine, giving fans one-touch access to CityTV videos, image galleries, news articles, fixture information and more.

The app includes a new ‘match hub’ feature which aggregates all news, photos and videos related to each match so a fan can view the build-up article, pre-match press conference, match highlights, match report, post-match player reactions, and more – all in one convenient location.

Through the new iPad Edition app, City fans will also be able to browse and buy tickets and official club merchandise.

Commenting on the new version of the City App, Diego Gigliani, Director of Marketing, Media & Fan Development, said:

“Manchester City prides itself in actively seeking new ways to engage with our fans around the world. By embracing technology and digital media, we’re able to create new and innovative products, like the new City App iPad Edition, which brings the club’s matches, players, and content closer to our fans, wherever they may be.

“iPad has become an increasingly popular device over the last four years. We’ve looked carefully at how people use their tablet; in what environments, how they consume content, what apps they enjoy the most and we quickly recognised that users interact with this device in a different way from their smartphone or desktop PC. That’s why we’ve launched City App iPad Edition with a completely redesigned user experience full of rich video and imagery, smart gesturing, social sharing and more.”

Fans can download the Manchester City iPad Edition App for free from the App Store on iPad or at www.AppStore.com/ManchesterCity.

 

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Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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