The Blue and Whites successfully implemented a remote fan entertainment solution which helps to recreate the home-advantage and generate extra value in business

The Madrid-based club has established a comprehensive partnership with a Hungarian tech company, called ‘Seyu – Together for victory!’ to display photos of their cheering fans on the LED wall and giant screens during the home matches. The introduction of the solution was successful, as dozens of pictures were shown during the duel against Oviedo in the last round. The cooperation will remain for the following home matches as well, as fans will be able to post their cheerful photos on to the commercial surfaces on Sunday against Mirandés too.

The alliance between Leganés and “Seyu – Together for Victory!” was formed only two weeks ago and was established within days from concept to technical implementation. The Hungarian company provides a mobile application through which fans can send their photos – via a moderated channel – straight to the arena’s giant screen and periled in the stadium. Before the pandemic Seyu had already developed their services on the Hungarian market, by supporting handball and football teams and worldwide recognized sports events in swimming, fencing, table tennis and wrestling. Due to the pandemic there has been an increased demand for the solution and Seyu has   established partnerships in such places like the Gallagher Premiership Rugby and LaLiga Smart Bank.

The real win-win situation: creating value in symbolic and commercial terms as well

In the recent partnership, the only requirement for the ‘Pepineros’ (the well-known nickname of Leganés fans) to appear on the giant screen was to purchase their new official mask. Once it has been purchased, supporters could register and send their cheering selfies through the application. The response has been unexpected, dozens of selfies have been displayed in the stadium last Sunday, and the club hopes that more fans will also be encouraged to do so for the match against Mirandés. The photos of the fans were displayed before the game, during the clash and after the duel together with the advertising of Citycar Sur, one of the sponsors of Leganés. The effect, therefore, was twofold: commercial and symbolic.

Although fans could not enter, some players even acknowledged that they noticed the presence of these photos throughout the match. “Yes, we did see the photos during the game. Since the fans cannot be there because of the COVID-19 issue, so at least they send us their support.” said Javi Hernández, defender of Leganés at the end of the duel about this innovative idea with which the club ‘sneaked’ its fans into Butarque in the midst of the pandemic.

“It makes us very proud to help the Leganés fans and stand behind their team with our technology. Our solution already brought happiness to many fans who could not travel to their beloved clubs’ matches in the past, unfortunately now we are all forced to watch our favourites from a distance. We hope that the supporters will be able to return into the stadiums soon and encourage their teams in person.” – said Tom Vecsernyes, CEO of Seyu Solutions Ltd.

About Seyu

‘Seyu – Together for Victory!’ is an IT solution that helps clubs to generate more revenue on already sold commercial surfaces by building a desired emotional bridge between brands and fans. Executing this in a way that enables sport organizations to tap into the huge spending power of remote fans while generating a new kind of consumer data and accelerating their MARKETING-PR-CSR communications. Seyu is an easy to implement, 170+ events proven, AI assisted solution which is using sport industry partners’ already existing IT infrastructure to allow fans around the world, through a moderated channel, to post their photos on to the LED boards and other screens in the stadiums on matchdays, and share them instantly on social media in branded frames.