Nutricare, a leading eco personal care company, has launched a crowdfunding campaign to fund the development of STRAP, the onlynon-toxic, high performance, sports and body tape made from bamboo fibre, after identifying a gap in the market for a sustainable option.

Due to greater consumer understanding of the use of sports tape for injury prevention and management, the global market for athletic tape is growing rapidly, expected to be worth $538 million USD by2025[1].

However, many traditional sports tapes contain environmentally unsound ingredients, such as acrylics, PVC, plastics, and synthetics, which do not break down naturally. As a result, there has been an alarming increase in the use of disposable tape that creates negative effects on the environment, ending up in landfill and waterways after use.

Made with natural bamboo fibre, one of the fastest growing renewable materials on the planet, STRAP is the only sports tape in the world that is zero waste, vegan and sustainable. Every element, including all packaging, is naturally made from the inside out and is 100% home-compostable. It is also irritant-free and breathable, making it as gentle on the skin as it is strong.

The innovative concept is the latest brainchild of B-Corp ‘Best in World’ health company, Nutricare. It follows the launch of the company’s firstbrand PATCH, which was born when founder, James Dutton, discovered that his young son Charlie was reacting to common wound dressings.

Researching the wound care market to find a solution, James was shocked to learn that traditional plasters create shocking amounts of waste, around 2.04 billion metres of waste annually. This led him to create the world’s first 100% compostable, hypoallergenic, vegan and plastic-free plaster, proving that natural wound care can be as gentle on the environment as it is to the skin.

James Dutton, Founder of STRAP and CEO of parent company Nutricare, comments:

“Not only have many people never even considered where their sports tape ends up after use, they are also unaware that traditional tape contains toxic plastic microfibres and animal by-products, and as a result, often ends up in landfill after it has been disposed of.

“At Nutricare, we are active people who care deeply about the health of the planet. After discovering there were no sustainable athletic tapes on the market, we decided to take matters into our own hands and created STRAP. Made with sustainable bamboo fibre, it is the only high-performance sports and body tapein the world that is irritant-free, zero waste, vegan and 100% compostable.

“We hope that in providing a sustainable alternative, we can empower consumers to make healthier choices for themselves and the world, while eradicating harmful and needless waste.”

STRAP tape will be available to consumers from February 2021 in rolls of 5m x 50mm, and is available to pre-order by investing in the crowdfunding campaign which is live on Indiegogo and Kickstarter now.

For further information, visit www.straptape.com or follow the conversation @straptape.

About Nutricare

Nutricare was founded by James Dutton and is run by a dynamic team of passionate people. Nutricare cares deeply about people and planet and is committed to making the necessary change by eradicating harmful and needless waste in the FMCG consumer health market. With nine months of certification as a B-Corp, Nutricare had been named a ‘Best in World’ B-Corp.