Digital Sport London is back in October in partnership with Sportradar to bring events to the UK sports industry this autumn.

The first in this series is a topic that’s becoming more and more relevant with every passing day. The successes of NFL, NBA and UFC in coming to UK shores are well documented and are only continuing to increase. But going in the other direction is Premier League and European football, whose teams are becoming more and more engaged with a US audience.

This event will explore what sports from both sides of the Atlantic can learn from each other when crossing over into new territories. From how best to portray the sport in a new market, how to embrace the challenges of going from a big fish to a challenger brand, and how the nuances of fan engagement change on both sides of the Pond.

Panel

Head of Community at NFL UK Jason Brisbane

ECB Commercial Director, Rob Calder

Social & Digital Content Manager for the NFL, Jamie King

Sportradar’s Licensing Director, Moritz Gloeckler,  will oversee proceedings as moderator.

Format

6.30pm – Doors Open / Networking

7.00pm – Introductions

7.10pm – Panel Session

8.00pm – Q and A

8.15pm – Panel Finish / Networking

9.30pm – Close