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DSLondon – What now for Sports Marketing & Sponsorship?

March 28, 2019 @ 6:30 pm - 9:30 pm

The boundaries are shifting in sport, from the way it is broadcast to the way it’s consumed, via the way in which is markets itself – everything is changing, being disrupted by the inexorable momentum of the digital world and how it is changing every industry. Not just our own.

Sponsorships are changing, sports teams are acting as media owners who can offer their partners content or social media posts. Because of this, their relationships with publishers and broadcasters is changing, too.

So in a world where fans consume mountains of content they can get online or streamed into their homes on-demand or on podcasts, the dynamics have changed.

Our panel will focus on the shifting boundaries between sponsors, rights holders, publishers and broadcasters in this new and exciting world.


March 28, 2019
6:30 pm - 9:30 pm
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