The Future of Sports Marketing

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The Future of Sports Marketing

March 28 @ 6:00 pm - 9:30 pm


Location: Pinsent Masons, 30 Crown Place, London, EC2A 4ES

Date: 28th March 2019

Time: 6.30pm

Sport is changing, from the way it is broadcast to the way it’s consumed, via the way in which is markets itself – everything is in flux as the digital revolution continues apace.

The sports industry is being disrupted by the inexorable momentum of the online world and when the dust settles, what will the landscape look like?

Sponsorships are changing as brands look for more from their athletes and teams than the odd TV or magazine advertisement. Clubs are acting as media owners who can offer their partners content and social media posts with huge reach in exchange for support. And because of this, their relationships with publishers and broadcasters is changing – everyone is competing for eyeballs.

So in a world where fans consume mountains of content they can get online or streamed into their homes on-demand or on podcasts, the dynamics have changed.

Our panel will focus on the shifting boundaries between sponsors, rights holders, publishers and broadcasters in this new and exciting world.

Come and join us at Pinsent Masons for a night’s discussion about the state of sports marketing, make some new connections and have a few free drinks on us!

If you’d like to get involved with our #DSLondon events, please do let us know. We’re always on the lookout for partners so get in touch with chris@digitalsport.co or rupert@snack-media.com

Panel

Steve Madincea – Managing Partner, Fantastec

Raj Mannick – Head of Sport, Yahoo! Sport

Georgina Lewis – Head of Marketing, The FA

Gideon Reeves – International Commercial Director, Bleacher Report

Details

Date:
March 28
Time:
6:00 pm - 9:30 pm
Event Category:
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