VR/AR

The digital race at this year’s NCAA March Madness lives up to the name

A recap of the digital goings-on at this year’s NCAA March Madness competition

PGA Tour launches an AR app which adds value to the fan experience

The PGA Tour’s new app shows where the future of AR has to go.

Google launches Android AR software ARCore to rival Apple’s ARKit

Google finally launches ARCore outside developer preview, meaning augmented reality technology will now be more readily available on Android phones as well as iOS.

Real Madrid to become the first football club to launch a VR channel

Real Madrid are launching a VR channel, but will their endorsement of the technology be enough to get fans watching?

Can Augmented Reality turn the stadium into a whole new world?

Xperiel’s Real World Web aims to transform the stadium into a giant games console, making the experience of attending a game a different proposition to TV broadcast.

AR is more relevant to most people than VR, but both are reliant on other tech

In the first Digital Sport Insider podcast of the month, Dan McLaren and I sat down to chat about virtual and augmented reality. Despite being on a journey into the

What we learned about VR and AR at Digital Sport Manchester #2

At our latest Digital Sport Manchester event at Salford University, AR and VR was on the agenda – here’s what we learned.

How the NBA can help VR on its route to the mainstream

VR will face some problems breaking into the mainstream, but with organisations like the NBA embracing tech so wholeheartedly, they’ll have a much easier time.

In order to break into the mainstream VR needs to define what it is

Do we need a new way of thinking about what emerging technologies can bring to the world?

Talking VR & AR at Salford University with Liverpool FC, Sportego and Mi Hiepa

We look forward to this month’s #DSManchester event on VR and AR at the University of Salford’s MediaCity campus – featuring Liverpool FC, Sportego, Mi Hiepa and a whole host of VR experiences!