Sport

Wembley Stadium launches first mobile app to mark new partnership with EE

Wembley Stadium and EE have announced the launch of a new bespoke Wembley app as part of the historic partnership deal signed this week which sees the stadium referenced as Wembley Stadium connected by EE

Using Twitter to mix Business with Pleasure

Great story of how Matt Pascoe took his passion as a designer and his love for Peterborough United and through social has connected with both the team and the fans through his work.

Vauxhall Announce STR Skill School Partnership Ahead of Big Pitch Competition

Vauxhall, the official sponsor of home nations football, have announced a new partnership with YouTube star STR Skill School.

Are Football teams giving up on Twitter for player Q&A’s?

Twitter Q&A’s have proved to be a big hit with teams, athletes and fans. But now they are in danger of disappearing altogether due to Twitter trolls. Should they disappear and what could replace them?

Bayern Munich Tops Chinese Social Media Table

This week, specialist Chinese digital agency Mailman released their latest Red Card report, looking at European clubs and their performance on the country’s social media platforms

Betfair become the first betting company to use Snapchat

Keen to try and dictate the pace of the betting market’s relationship with social media, Betfair have found an innovative way of using ‘one-chance’ platform Snapchat.

How Important is it for Sports Brands to be ‘Reactive’ on Social Media?

Guest post: We Play’s Krishan Majithia takes a look at how social media has allowed brands to become closer to potential customers around sports events by engaging in ‘real time’ conversations

Man City launch first-ever mobile app for away fans

Ahead of this week Champions League clash with FC Barcelona, the club has launched a first-ever smartphone app designed with away fans firmly in mind called CityHome, or CanCity in Catalan.

Sponsorship & Social Media [event]

Tuesday 25th Feb: The 5th Digital Sport London event looks into the affect social media has had on the sports sponsorship industry, with leading lights from Synergy, IMG, AKQA and GMR Marketing.

CIPR Excellence Awards 2014 – Best Sporting Campaign

UKSN is this year an official supporter of the CIPR Excellence Awards, entries are still open for Best Sporting Campaign so get your entry in now.