Sport

Living in a Fantasy World

Fantasy leagues are changing the way people watch and consume sports, brands have a big opportunity to tap into this new form of fan engagement

The Fine Line Between Engagement and Distraction

The potential for stadium wifi is huge, and it’s clearly a direction that a lot of clubs are heading in and many more will head in. But is there a danger from distraction on the game itself?

BT Sport sees potential in Google+

BT Sport believe there is opportunity with Google+ and believe it could be a real trump-card in the battle with Sky

Facebook Launches Verified Accounts and Profiles (At Last)

Yesterday’s launch by Facebook is a major step forward and one that will see many breath a big sigh or relief and ask “why did it take so long?”

adidas lab showcases the ‘future of football’

On Saturday, UKSN (and a group of UKSN competition winners) took a trip to the adidas lab in Bloomsbury, London. Here is a look at what was on show and what the ‘future of football’ has in store. (by Tom Kelk)

EVENT RECAP: Video, A Missed Opportunity For Sport?

Leading lights in video production, social media and sport descended upon Bar Kick, Shoreditch on Tuesday night to discuss the poser: “Video: Is it a missed opportunity for sport?”. Here are some of the highlights.

Fans Get Involved in Premiership Rugby Final with #LittleThingsMatter

One match to go. Two teams left and one of them 80 minutes from glory. Now it’s your chance to get involved and make a difference to the two Aviva Premiership Rugby finalists

Job: Digital Content Manager

Performance Nutrition are looking for a Digital Content Manager who has a passion for social media and producing engaging nutrition content.

Follow Kimi Raikkonen, Tony Hawk and Nero at the Gumball3000 using Live Twitter Map

Track the Gumballers’ progress en route from Copenhagen to Monaco with the Interactive Live Map as they capture a picture on their phone, then tweet the photo adding the hashtag #rawnet

Squawka’s second-screen experience receives significant investor funding

With the continuing upsurge of ‘dual-screening’, Sqawka is well positioned to exploit a number of opportunities that will arise. With their astronomic growth in the last year, founders Sanjit Atwal and Leo Harrison have announced that Squawka has attracted a funding round