Guest Article

The Evolution of Sponsorship

For a sporting event that comes around once every four years and with a set of returning top tier partners, one of which has been associated to the tournament for

Has Twitter’s Moment Arrived?

Twitter has always been something of the Stephen Fry of the social media landscape. To some, fascinatingly full of facts and fun. To others, un-relatable and a bit of a

What we can learn about stadium wifi after two Years of CelticLIVE

Amid all the talk about the promise of connected stadia, the UK remains largely uncharted territory in terms of real, working installations. However, there is one fully-functioning, large-scale system that

Football FanCast – a new way of curating fans’ matchday experience

Some people are on the pitch…they think it’s all over….it is now! When Kenneth Wolstenholme uttered this immortal line, a whole nation was rapt, hanging off every word. Watch a

Rugby deserves more than just a like – what is the Rugby World Directory?

“Rugby deserves more than just a like” This phrase was crafted in the very early days of brainstorming about the idea that was to become the Rugby World Directory (RWD).

All you need is a Ball – bringing Freestyle Football to the World

From a brand’s perspective as well as from an individual one, football is one of the few sports that is universally recognised and followed with a truly global reach. Digitally, that means an endless source of support as well as limitless entrepreneurial opportunity

Henley Regatta’s Digital Revolution

For the first time since 1968, Henley Regatta was broadcast live. Sounds pretty standard fare for any sporting event, but with its own dedicated YouTube channel, HD footage, live action on BBC red button and a drone (yes – a drone!), this was Regatta 2015-style.

Making the most of Digital: Top 10 tips

Former Head of Media at Wasps, Ali Donnelly gives her tips on how amateur clubs can make the most of their digital work. These tips are based on a presentation she gave to women’s rugby representatives from
around England

Innovation in activation

Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.

Rugby Tackles New Technology With Impressive Results

Gone are the days when coaches could stand on the sidelines with a notepad to document the entire game. These days, fans want the game broken down into measurable data, and new technology means they’re getting what they want.