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5 Years of Digital Sport: Mark Segal on social media engagement and niche networks

If you need one example of how social media in sport has become an integral part of the national conversation, consider this: Joey Barton once appeared on Question Time.

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The Passion of the Fans: Understanding the Impact of Demographic Data

Guest article from Chelsea Varney at Brandwatch, as she looks at how marketers can take social media data from around sports games and use it to their advantage

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The current status of digital transformation within football at IFA Berlin

What’s the secret of Ronaldo’s social media domination? How to make profits from social media as a football club? What should sports journalism in the age of digital media should look like? Those and other issues driven by digitalisation were tackled by an international football audience at IFA Conference Berlin on 30th of October.

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Connecting Your Audience to the Sport

The possibility of connecting with each and every fan and deliver tailor made content directly to them has never been more real thanks to the continually and rapidly developing digital landscape.

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Harnessing the Power of Mobile to Provide the Ultimate Fan Experience

Gust article from David Johnson, Creative Director at Skylab. He talks about the opportunities mobile is creating with social media & sports, continuous Wi-Fi and the evolving world of online purchasing.

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Snapchat Hire Hints At Sporting Focus

TechCrunch reported last week that SnapChat have just agreed a deal with, Eric Toda, Nike’s Director of Digital, to come on board to help SnapChat develop further in sport.

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How will wearable technology impact social marketing for sports brands?

Where will wearables position in the social media marketing mix? We Play’s Saf Hossain offers his thoughts into what is going to be a massive market with Google Glass and the new Apple Watch leading the way into the mainstream

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Celebrity Social – How Can Brands Leverage a Celebrity’s Social Media Following?

Direct activation through sports stars allows a brand to capitalise on the now. Rawnet’s Joe Davine gives us his thoughts on brands leveraging celebrity’s social media followings

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Why Vine is becoming a nightmare for the Premier League

“Premier League set to clamp down on unofficial Vine videos of goals as they get tough on copyright laws” announced the Independent, who were amongst a number of leading publications to debate the issue. We knew it was coming. It had to. Rights holders weren’t just going to sit-by and let it happen

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A Timeline of Technology in Sport

With so many technologies being brought in and shipped out, this handy visualisation is a great way of keeping on top of these technological transfers