Guest Article
Why NFL’s move to Los Angeles isn’t a sure winner
After years of the NFL leveraging Los Angeles in order to keep current franchises and its fan bases meeting their obligations to the league, the organisation has finally put its foot
Rugby Players: 5 Apps for Upping Your Game
The world of rugby is not for the fainthearted, and whether you play for fun or are pursuing a professional career, there are a number of factors that go into
When is an endorsement classed as an endorsement and what is the future of #sponsored content?
How can it be monitored? When is an endorsement classed as an endorsement? When does #ad or #sponsored need to be applied? Does it even need to be applied? Who moderates this?
Helmet sensors still under review by the NFL
Almost a year after the NFL made the decision not to use mandatory helmet sensors during the 2015 season, this issue is still up in the air regarding the future
Why Snapchat needs more than sports partnerships to grow
Over the past 12 months but in particularly the last 6, Snapchat has taken the world by storm. It’s easy-to-navigate interface combined with a ‘pick-up and use’ element has appealed greatly
Is social media as bad for football as Wenger thinks?
In the Daily Telegraph today, Arsenal’s long serving boss Arsene Wenger was quoted as saying that social media is a ‘growing problem’ in modern football. But is this really the
How technology is helping sports broadcasting to reach new heights
Sport needs broadcasting as much as broadcasting needs sport. Television money has transformed sports like football (soccer for our American readers), taking it from the back pages to headline news.
The ins and outs of Goal Line Technology
It has taken a while for football to catch up with technology but in recent years, the implementation of various goal line technologies (GLT) have helped the sport make giant strides forward.
The Future Of Daily Fantasy Sports
Weeks ago, it was discovered that Fantasy Sports Site DraftKings had staff that had been on a steady winning streak playing daily fantasy sports. However, they were playing not on
What the Class of ’92 and Salford City Tell Us About True Fan Engagement
“It brings people together,” said Gary Neville, describing the magic formula that makes a non league football side like Salford City so popular. They certainly do. For a team that
