BT Sport sign deal with the IPL to show tournament in the UK

Last week, BT Sport secured the rights to every match of the Indian Premier League (IPL) Twenty20 Cricket Tournament, starting with last weekend’s opener and continuing throughout the campaign.

Originally, it was Sky Sports who had a contract with the league’s global rights holder, Star India, but the deal fell through, allowing BT to ink a last minute deal. It will now broadcast the entire tournament in the UK.

BT Sport wasn’t in Star India’s original plans, however, as the Indian broadcaster had informed that the UK market would be exploited through Star Hotstar OTT streaming service, as well as Star Gold TV channel, which is available to Sky and Virgin Media’s customers, but BT Sport was able to sign this year’s edition of the tournament.

Managing director of content and strategy at BT, Andy Haworth, was quoted by The Cricketer as saying, “The Vivo IPL is one of the most exciting cricket competitions in the world right now and offers something for all of our customers. With some of cricket’s biggest names lighting up the league every day, BT Sport will bring you all of the action and excitement.”

The tournament began on March 23rd when the defending champions, Chennai Super Kings beat the Royal Challengers of Bangalore, and will look to bring in another exciting season to BT Sport’s viewers.

Don’t forget Digital Sport London’s 28th March event on the future of sports marketing – get your ticket below!

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Darpan Mangwani
Darpan Mangwani 25 posts

Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

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