Archive
Barcelona use win over Chelsea to show the power of their Twitter account
FC Barcelona’s win over Chelsea shows how well football clubs can offer brands exposure on social media during games.
MLS and Liga MX create Super Cup to stoke the fires of rivalry
A new competition between the winners of the US and Mexican leagues aims to foster rivalry in the North American club game.
La Liga lands McDonald’s as naming partner for FIFA18 esports league
McDonalds becomes naming parner for La Liga’s esports tournament.
Sport is embracing on-demand content, but how far can that go?
As sports organisations and publishers create more and more on-demand content, just how far can sport move away from live action?
Bundesliga Approve Virtual Advertising LED Technology
The Bundesliga have approved ad technology after it was trialled at Borussia Dortmund recently.
#6: Putting the ‘Pun-desliga’ on the map, March Madness in VR and removing AI bias
Morning all! After a day of running around London yesterday I’m back in charge of the Daily Digital Digest (thanks Chris for stepping in). Tomorrow I’ll be hanging around at
PGA Tour launches an AR app which adds value to the fan experience
The PGA Tour’s new app shows where the future of AR has to go.
Nike marks 20 years of making kits for FC Barcelona
Nike has been making kits for Barcelona for 20 years. It now has a heritage of its own when it comes to football kits.
Why the NHL are right in their approach to esports
The NHL have announced their new esports venture, aiming at participation rather than the glamour of teams. Is this the right approach?
#5 NHL enters esports, the World Cup appears on the horizon and Netflix rules out sport
With the Russian World Cup on the horizon, esports and live streaming are growing bigger than ever.
