Archive
Insights from Twitter Sport’s Omid Ashtari
Early this month Sport Business Daily sat down with Twitter’s Head of Sports Partnerships, Omid Ashtari and did an informative Q&A that covered a range of topics from the NFL to advertising and ticket sales to their relationship with TV.
Indonesia: Twitter’s voice is the People’s voice
Indonesia has a 240million strong population making it the fourth most populous country in the world. And even though only 22% of the nation has internet access at home, it’s already Facebook’s third largest market, and Jakarta was named the world’s number one Twitter city!
Joey Barton: My Life as a Footballer
Joey Barton aims to showcase what it is like to be a professional footballer through a series of videos and blogs, dispelling some of the myths that exist around the sport and the media portrayal of them whilst involving fans in the process
Digital Sport London – Event Review
This week saw us run the first ever UKSN ‘Digital Sport London’, a move into looking beyond just social media but the greater impact the digital innovation has had (as is still doing so) on the Sports Industry. Here is a look at those presentations we saw.
Summer of Sport: Comparison of 4 Sports Events and their use of Twitter
Sports Digital Agency Seven League, founded by Richard Ayers (former Head of Digital at Manchester City), has put together an interesting piece of research based around one month of sporting events in the UK. Here is what they found…
Team USA launch #RaiseYourHands campaign ahead of Sochi Winter Olympics
Team USA have kicked off their social media campaign with #RaiseYourHands via Instagram, Twitter, Vine and Google+ ahead of the 2014 Sochi Winter Olympics
Social Media Caddies…. WTF?!
During last weekend’s Presidents Cup, we saw the first (and hopefully last) outing for the ‘Social Media Caddies’. A poor PR exercise maybe?
adidas Tennis test Vine for Djokovic campaign
adidas Tennis use Twitter’s Vine for the first time to help tease out new Novak Djokevic campaign to time in with last weeks Shanghai Masters.
Brazil: Social Media Capital Of The Universe
Aaron Jaffrey takes a look a country that’s shortly going to be thrust into the limelight, thanks to the 2014 FIFA World Cup and 2016 Rio Olympic Games, and it’s use of social media
Are Sports Rights-Holders Holding Back Growth of Digital Sports Consumption?
Simon Greenberg (Global Head of Right at News Corp) and Oliver Slipper, joint-Chief Executive of Perform) have come out saying that rights-holders are holding back growth of sports content consumption on mobile and the internet. Are they right?
