Archive
Everton: Turning The City Blue This Christmas
Everton, a club that I don’t think has been highlighted on here for its social media prowess before, have come up with a great campaign to get fans involved in different ways over the festive period.
Why do fans follow Sports Stars on Social Media?
Part four of his research series sees a questionnaire put to sports fans about why they follow sportstars on social media and whether that has any bearing on corporate reputation
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