Archive
The Dangers of Not Manning Social Media 24/7
This weekend saw a customer complaint go from being an issue for the company and that individual to a full blown PR issue thanks to the Facebook community. It highlighted the issue of how people treat social media outide of normal working times.
Social Media: A World Without Numbers
Social Media efforts are measured in terms of how many fans you have, or gain in a certain period of time, the number of comments made on a post and number of ‘likes’ made. Is this right way or are we too obsessed with the numbers?
Mercedes Provides RFID Facebook Checkins at PGA Championship
Mercedes-Benz has set up 10 kiosks at the PGA Championship in Atlanta. Some 25,000 people have also been given VIP passes with RFID chips embedded in them.
Twitter List: English Premier League Clubs (Official Accounts)
After the post at the start of this week with all the Championship clubs we have here in England (and Wales) it was inevitable that I would do the same for the English Premier League.
Women’s Beach Volleyballers sign deal to display QR code on their rears!
In a sponsorship first, I’m pretty sure I’m safe in saying that, we will see the much loved QR code being used on an athlete. Top British players Zara Dampney and Shauna Mullin have agreed to a lucrative test sponsorship with Betfair where they will be displaying a QR code on their much pictured backsides!
Twitter List: Championship Football Clubs (Official Accounts)
With the start to the football season in the Championship this last weekend, what better time to follow your club on one of my favourite platforms…Twitter.
Football clubs must take responsibility for their player’s Twitter mishaps!
Far too many seem intent on pointing the blame just at the players. In my opinion, the clubs share an equal responsibility for what their players tweet
Vauxhall Football – The Big Pitch & Retro Restyle Facebook Apps
npower aren’t the only ones ramping up their football sponsorship efforts this week. The recent sponsor of all the home countries, Vauxhall, has started to make a push using its Facebook page.
npower readies Foursquare-like Football League sponsorship activation
Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.
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