Archive
Is Video The Future of Ticket Sales?
One of the most competitive parts of sports is the marketing behind the teams. How can fans be reached, without feeling like they’re being put under a full court press of advertising?
Social Media & Sport Summit comes to London
Leading online sports community, The UK Sports Network (UKSN) is set to bring its Social Media and Sport Summit to London next week. This event brings together delegates and speakers from a diverse range of sports business from around the UK and even Germany and is being supported by Field Fisher Waterhouse LLP, FC Business and Colorset UVI Ltd
Ambush Marketing or Good Integrated Marketing?
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.
Don’t let Social Networking dilute your marketing mix
The rise and rise of social media is becoming increasingly recognised as the most influential catalyst for change in the world of marketing, but the stigma, or rather misconception, that surrounds social media is staggering.
5 Barriers to Successful Social Media Adoption
Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media
Nike Wrote Its Future
A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
Event Review: Social Media & Sport Summit (Nottingham)
Yesterday saw the first ever Social Media & Sport Summit by The UK Sports Network in the lovely city of Nottingham in the East Midlands. Here is a quick review of the event!
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