Archive

Nottingham set for social media in sport showcase

Notts County’s Meadow Lane ground will host the first ever Social Media & Sport Summit in Nottingham next month. The oldest football league club in the world hosts the half day event on Thursday 1 July from 8.30am and is open to anyone involved in or interested in the business of sport and social media.

Social Media and Formula 1: When Opportunity beats Strategy

There is an increasingly common misconception about ‘social media’. It is a phenomenon that is still rather loosely interpreted and with sufficient uncertainty surrounding its true meaning to warrant the need by some firms to segregate it into a separate box within its annual marketing and PR plans.

Is FIFA deliberately kicking themselves out of the Social Media World Cup?

South Africa 2010 is being billed as the ‘most social’ Football / Soccer World Cup of our generation. However, if you have a dig around the official website for this year’s tournament, you don’t really get that impression – in fact, it almost seems like FIFA are ‘anti’ social media.

adidas beat Nike to win the World Cup

Herbert Hainer, CEO Adidas, speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage.

Panini World Cup Sticker Albums – The Original Social Media

I have to put my hands up right from the outset and admit that I only have a casual interest in football. A quick scan of the results and league tables on a Saturday afternoon and the all too occasional trip to the Madejski Stadium to watch The Royals play but that’s about it.

The FA and social media – The Good, The Bad and The Ugly

A day which started out with great promise for the FA ended up being a very mixed one, and one that they probably learnt a lot about the social media world from, so without further ado – The Good, The Bad, The Ugly.

Walcott plays a PR blinder as FA/Capello lose out to Twitter

Tuesday was judgement day for England Manager Fabio Capello as he named the 23 men who will board the jumbo to South Africa for this month’s World Cup.

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