Twitter Analysis: How Zlatan spoilt Gerrard’s big day

We have all heard about big Zlatan Ibrahimovic and how he took apart England on Wednesday night.  Was it the best goal ever scored?  I have my doubts – think Maradona v England, Carlos Alberto v Italy, van Basten v Russia, Messi v Getafe and I would even through in Mark Hughes v Spain.

It was certainly a great performance and overshadowed Steven Gerard’s 100th appearance in an England shirt.  There have been articles galore written about the goal but I wanted to look at a camparison between the two players on Twitter.

At the bottom of this page is a chart that shows mentions of the two players during this last week.  There have been many articles on Steven Gerrard ahead of the game and a promotional video from England sponsors Vauxhall to add their celebratory piece to the mix.

YouTube Preview Image

What we saw was a steady rise in Gerrard mentions to around 14k – 15k mentions per day while Zlatan barely registered.  This rose a little when an interview came out with the Swede giving advice to the Liverpool player on how he should move clubs to win trophies (Liverpool have not won the league since 1991 whilst Zlatan has won 9 in 11 years – though 2 Juventus ones have been wiped off).

These mentions rose to around 25k for Gerrard the day before the game and then on the day to 50k as he lead his team out onto the pitch and England went into a 2-1 lead.

Then it happened…. THE goal.  Not only was it a great goal, he had already scored a hattrick by then and this topped it off.  It was a wonderful, cheeky attempt that came off, there are few other players in the world with the confidence and audacity to even try it.

This lead to the number of mentions to almost 250,000!!  #Ibrahimovic was trending during the evening and into the next day as the plaudits for his performance rolled in and people debated whether it was the greatest there has ever been.

Below is the chart of mentions and you can see how it almost goes off the chart.  Twitter proves itself over and over again as the place that people go to when showing their reaction to a moment and gets even those who didn’t see it to talk about it and look it up (as I did).  It is the watercooler of our times.

As it’s a friday then why not enjoy this video of Alan Partridge commentating on the goal.  “The proof is in the pudding, and in this case the pudding is a football”!

Life is best served with a smile :)

YouTube Preview Image

About author

Daniel McLaren
Daniel McLaren 626 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

You might also like

Sport 1Comments

Team USA launch #RaiseYourHands campaign ahead of Sochi Winter Olympics

Team USA have kicked off their social media campaign with #RaiseYourHands via Instagram, Twitter, Vine and Google+ ahead of the 2014 Sochi Winter Olympics

Sport 1Comments

Startup helping sports teams and brands connect with Chinese fans

KAWO, a social media management tool that helps businesses repurpose and automate existing social media content onto Chinese channels like Weibo and WeChat, has officially launched a specialized page targeting the sports industry

Deal allows La Liga highlights to be shown on Twitter

Twitter announces deal with Mediapro Agency and Liga de Fútbol Profesional to show La Liga highlights on the platform via their Twitter Amplify product

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply