This is how Vine should be used…

Yesterday’s game at Wembley was full of late drama and emotion.  It was David Vs Goliath.  It was the return to the place that had ended Wigan chairman Dave Whelan’s footballing career back in 1960.  It was the FA Cup Final.

We have spoken on how recently about how Vine should be used and how it is currently.  We have seen many a view of an empty stadium or some other uneventful posts.  But how good would it be to capture something different and of-the-moment.

Usually we only look at the business accounts of clubs, NGB’s and brands but today I wanted to put an individual on here.  I had been to see the FA only last week, though we didn’t talk about Vine, and it was great to see it being used on the day.

Mark Gilbert, who heads up editorial content at the FA, has been experimenting with the app and managed to time it perfectly yesterday.  Sat behind the dugouts of the teams he caught the celebrations as Wigan’s Ben Watson steered in a great last-minute header.  By capturing the manager, coaches and subs going crazy it gave a snapshot that we didn’t see much of on TV and also gave us some emotion.

People love to share things that they feel something towards.  Seeing people celebrating a monumental moment in a clubs history is one of those special times.  Mark’s quick video has already been shared over 400 times.  Imagine is it had been through the main FA account?  It was retweeted by the @FA and also Twitter UK’s Lewis Wiltshire plugged it after seeing his use of Vine in his timeline.  It’s well worth a look.

Here is the main Vine that caught so much attention.  For other events, clubs, NGB’s it worth noting and looking to build into your plans.  It doesn’t step on broadcasters toes as there is no match footage and gives something that fans love to see and share.



About author

Daniel McLaren
Daniel McLaren 633 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

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