Team Sky and Social Media
Below is a really interesting interview with Team Sky’s Digital Manager. He talks frankly about how the Tour de France winning team uses social media, engages with fans and how riders use the footage on the team bus post-rides to help them improve.
The team already has a substantial social media presence with 148,000 followers on Twitter and 215,000 likes on Facebook.
Of the top 15 ranked UCI Pro Tour teams, Team Sky have over 50,000 followers more than second highest number of RadioShack Leopard Trek on Twitter. RadioShack Leopard Trek lead the way on Facebook however, with 267,000 followers to Team Sky’s 215,000. Both teams are far and away the most ‘Liked’ teams on Facebook with the third highest number of Likes going to Garmin Sharp with 64,000.
No doubt Team Sky’s social media figures have been boosted by the rise in popularity of 2012 Tour de France and BBC Sports Personality winner Bradley Wiggins.
The video talks about the importance of interacting with fans through social media and how the team intends to increase their YouTube presence in 2013.
Have a watch and let us know what you think. Do they do the best job within cycling in social media?
Top 15 Ranked UCI Pro Tour team social media figures
AG2R La Mondiale: Twitter 9,000 Facebook 26,000
Astana Pro Team: Twitter 21,500 Facebook 18,500
BMC Racing Team: Twitter 60,000 Facebook 61,000
Cannondale Pro Cycling: Twitter 18,000 Facebook 7,000
Euskaltel – Euskadi: Twitter 19,000 Facebook 6,000
Blanco Pro Cycling: Twitter 13,500 Facebook 4,500
Garmin Sharp: Twitter 47,000 Facebook 64,000
Katusha: Twitter 11,500 Facebook 11,000
Lampre – Merida: Twitter 7,000 Facebook 7,000
Movistar Team: Twitter 24,000 Facebook 35,000
Omega Pharma – Quick-Step Cycling Team: Twitter 43,000 Facebook 27,000
Orica GreenEdge: Twitter 37,000 Facebook 20,000
RadioShack Nissan: Twitter 95,000 Facebook 267,000
Vacansoleil – DCM Pro Cycling Team: Twitter 21,000 Facebook 7,500
You might also like
Next Monday (12th August), FIFA will be launching not one but three new Facebook pages as their push onto the platform ahead of the 2014 World Cup in Brazil.
By producing a really funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it. This is one ways brands should be using the digital space should be for.