Team Sky and Social Media

Below is a really interesting interview with Team Sky’s Digital Manager.  He talks frankly about how the Tour de France winning team uses social media, engages with fans and how riders use the footage on the team bus post-rides to help them improve.

The team already has a substantial social media presence with 148,000 followers on Twitter and 215,000 likes on Facebook.

Of the top 15 ranked UCI Pro Tour teams, Team Sky have over 50,000 followers more than second highest number of RadioShack Leopard Trek on Twitter. RadioShack Leopard Trek lead the way on Facebook however, with 267,000 followers to Team Sky’s 215,000. Both teams are far and away the most ‘Liked’ teams on Facebook with the third highest number of Likes going to Garmin Sharp with 64,000.

No doubt Team Sky’s social media figures have been boosted by the rise in popularity of 2012 Tour de France and BBC Sports Personality winner Bradley Wiggins.

The video talks about the importance of interacting with fans through social media and how the team intends to increase their YouTube presence in 2013.

Have a watch and let us know what you think.  Do they do the best job within cycling in social media?

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Top 15 Ranked UCI Pro Tour team social media figures

AG2R La Mondiale:   Twitter 9,000   Facebook 26,000

Astana Pro Team:   Twitter 21,500   Facebook 18,500

BMC Racing Team:   Twitter 60,000   Facebook 61,000

Cannondale Pro Cycling:   Twitter 18,000   Facebook 7,000

Euskaltel – Euskadi:   Twitter 19,000   Facebook 6,000

Blanco Pro Cycling:   Twitter 13,500   Facebook 4,500

Garmin Sharp:   Twitter 47,000   Facebook 64,000

Katusha:   Twitter 11,500   Facebook 11,000

Lampre – Merida:   Twitter 7,000   Facebook 7,000

Movistar Team:   Twitter 24,000   Facebook 35,000

Omega Pharma – Quick-Step Cycling Team:   Twitter 43,000   Facebook 27,000

Orica GreenEdge:   Twitter 37,000   Facebook 20,000

RadioShack Nissan:   Twitter 95,000   Facebook 267,000

Vacansoleil – DCM Pro Cycling Team:   Twitter 21,000   Facebook 7,500

About author

Niall McGlone
Niall McGlone 6 posts

Niall is an experienced writer of online content, filming and editing video content as well as producing podcasts. He has worked as an intern for and contributed to the award winning football website In bed With Maradona amongst others. He is currently studying his final year as a BA Multi Platform Journalism student where he is writing his dissertation on how social media has changed football. Follow Niall on Twitter: @NiallMcglone

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