Team Sky and Social Media

Below is a really interesting interview with Team Sky’s Digital Manager.  He talks frankly about how the Tour de France winning team uses social media, engages with fans and how riders use the footage on the team bus post-rides to help them improve.

The team already has a substantial social media presence with 148,000 followers on Twitter and 215,000 likes on Facebook.

Of the top 15 ranked UCI Pro Tour teams, Team Sky have over 50,000 followers more than second highest number of RadioShack Leopard Trek on Twitter. RadioShack Leopard Trek lead the way on Facebook however, with 267,000 followers to Team Sky’s 215,000. Both teams are far and away the most ‘Liked’ teams on Facebook with the third highest number of Likes going to Garmin Sharp with 64,000.

No doubt Team Sky’s social media figures have been boosted by the rise in popularity of 2012 Tour de France and BBC Sports Personality winner Bradley Wiggins.

The video talks about the importance of interacting with fans through social media and how the team intends to increase their YouTube presence in 2013.

Have a watch and let us know what you think.  Do they do the best job within cycling in social media?

YouTube Preview Image

 

Top 15 Ranked UCI Pro Tour team social media figures

AG2R La Mondiale:   Twitter 9,000   Facebook 26,000

Astana Pro Team:   Twitter 21,500   Facebook 18,500

BMC Racing Team:   Twitter 60,000   Facebook 61,000

Cannondale Pro Cycling:   Twitter 18,000   Facebook 7,000

Euskaltel – Euskadi:   Twitter 19,000   Facebook 6,000

Blanco Pro Cycling:   Twitter 13,500   Facebook 4,500

Garmin Sharp:   Twitter 47,000   Facebook 64,000

Katusha:   Twitter 11,500   Facebook 11,000

Lampre – Merida:   Twitter 7,000   Facebook 7,000

Movistar Team:   Twitter 24,000   Facebook 35,000

Omega Pharma – Quick-Step Cycling Team:   Twitter 43,000   Facebook 27,000

Orica GreenEdge:   Twitter 37,000   Facebook 20,000

RadioShack Nissan:   Twitter 95,000   Facebook 267,000

Vacansoleil – DCM Pro Cycling Team:   Twitter 21,000   Facebook 7,500

About author

Niall McGlone
Niall McGlone 6 posts

Niall is an experienced writer of online content, filming and editing video content as well as producing podcasts. He has worked as an intern for Goal.com and contributed to the award winning football website In bed With Maradona amongst others. He is currently studying his final year as a BA Multi Platform Journalism student where he is writing his dissertation on how social media has changed football. Follow Niall on Twitter: @NiallMcglone

You might also like

Is a Financial ‘Twitter Incentive’ for Athletes the Way Forward?

A news article that come out from the US this last week is one that caught my attention straight away. We know the UFC have been the most progressive of all sports, and probably most businesses, in its advocacy and use of social media.

Why better Social Media policies are needed in Sport

We are now on part 6 of this seven-part series by Steven Woodgate about why the sporting industry needs a better and a tougher social media policy to handle its star employees.

London Sports Networker Event

Monday this week saw the first co-hosting of an event between Sportsnetworker.com and The UK Sports Network. LinkedIn author and speaker Lewis Howes was over from the US and, as is now customary, held an event for sports networking professionals in the city of his visit.

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply