Tag "advertising"
PUMA ends the season and starts the Euros in pink and yellow
To celebrate the end of the season and the beginning of the countdown to the 2016 Euros in France, PUMA has today unveilied it’s “Play Loud” campaign. That campaign marks
Nike immerses football fans in Arda Turan’s speech in 360-degree
Ahead of the Euros, Nike Football has kicked off a new campaign in Turkey by allowing fans to get a 360-degree perspective of the Turkey national football team’s dressing room
Gatorade changes it up with new emotive ad
After launching its global campaign “Moving The Game Forward” last November featuring a collection of ambassadors including Usain Bolt, Abby Wambach and Dwyane Wade, Gatorade has gone down the emotional channel
Premier Sponsor of European Handball launches world’s first Interactive Advertising Campaign
JACK & JONES launched the world’s first interactive advertising last weekend, at the VELUX European Handball Champions League. Partnering with Kwangl.com, the men’s fashion brand gave away 800euros worth of vouchers to participants, in return for a Tweeted hashtag.
Women’s Beach Volleyballers sign deal to display QR code on their rears!
In a sponsorship first, I’m pretty sure I’m safe in saying that, we will see the much loved QR code being used on an athlete. Top British players Zara Dampney and Shauna Mullin have agreed to a lucrative test sponsorship with Betfair where they will be displaying a QR code on their much pictured backsides!
What links B&Q, Google and Matt Prior?
I saw this today and thought it was a really neat, reactive piece of thinking by the guys at Dare. This came on the back of Matt Prior, the England wicketkeeper come batsman, getting rather agitated after being run out in the 2nd Test at lords yesterday.
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