Super League steps up Social Media presence with Twitter hashtags

At the beginning of February the RFL announced team and match specific Twitter hashtags in time for the new Super League season.

The hashtags are designed to improve discussions on Twitter between rugby league fans attending matches or watching them live on Sky Sports.  All 14 Super League teams have been assigned a specific hash tag and each match will have its own unique hashtag.

The initiative by the RFL is a borrowed idea from their Australian counterparts in the NRL, which itself was copied from the AFL.

Super League specific hashtags were introduced towards the end of last season following a campaign led by fans with backing from rugby league newspaper League Express. However, in response the RFL released their own hashtags which led to confusion amongst fans over which hashtag to use.

This season both League Express and the RFL are using the same hashtags and the early signs would suggest that fans are taking to the idea.

The game specific hashtags have been a success in Australia with NRL games trending regularly worldwide. With a smaller audience and fanbase in the UK, the RFL will be hoping for similar success with their own match specific hashtags.

If you are rugby league fan and follow any of the UK teams then make sure you are using using these;

Bradford Bulls #Bra
Castleford Tigers #Cas
Catalan Dragons #Cat
Huddersfield Giants #Hud
Hull FC #HFC
Hull KR #HKR
Leeds Rhinos #Lee
London Broncos #Lon
Salford City Reds #Sal
St Helens #StH
Wakefield Wildcats #Wak
Warrington Wolves #War
Widnes Vikings #Wid
Wigan Warriors #Wig

Recent games in the Suiperleague have been using hashtags to help people follow the action….

Friday 3rd February
Widnes Vikings v Wakefield Wildcats = #SLWidWak
Leeds Rhinos v Hull KR = #SLLeeHKR

Saturday 4th February
London Broncos v St Helens = #SLLonStH
Salford City Reds v Castlefprd Tigers = #SLSalCas

Sunday 5th February
Bradford Bulls v Catalan Dragons = #SLBraCat
Hull FC v Warrington Wolves = #SLHFCWar
Wigan Warriors v Huddersfield Giants = #SLWigHud

And then more tags for discussing the Grand Final and the Challenge Cup…

Grand Final = #SLGF

Challenge Cup Final = #RLCCF

 

Lets see how this works out and whether fans will pick up on them during the season. 

About author

Niall McGlone
Niall McGlone 6 posts

Niall is an experienced writer of online content, filming and editing video content as well as producing podcasts. He has worked as an intern for Goal.com and contributed to the award winning football website In bed With Maradona amongst others. He is currently studying his final year as a BA Multi Platform Journalism student where he is writing his dissertation on how social media has changed football. Follow Niall on Twitter: @NiallMcglone

You might also like

Latest 0 Comments

Paul Pogba and the rise of the Social Media footballer

Social media is now of unprecedented importance to footballers. That’s probably not a controversial statement, and it’s probably only going to become even more important. But a player’s presence on

Latest 0 Comments

Luis Figo’s Dream Football launch app to give young footballers a chance

Luis Figo’s Dream Football company has launched an app aimed at allowed young footballers to catch the eye of scouts and professional teams. Last month, Figo said, (H/T SportTechie)“We are

Latest 0 Comments

Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League