London-based ‘technology-first’ media owner Squawka has announced record traffic figures for December 2013 and huge engagement figures for their recently released iPhone app.

Squawka.com officially launched in July 2012 to provide second screen coverage of the UEFA European Championships with real-time visualised data (licensed from Opta – www.optasports.com) alongside social media and editorial. Since then the site has expanded to give fans a 24/7 experience by adding pages for every team & player alongside a full-time editorial & social team using data and graphics to power football articles.

A packed December EPL schedule paved the way for a record-breaking month for Squawka.com – delivering over 2.1 million visitors with over 1 million of those being unique.

The biggest game day of the Xmas period was Tuesday 26^th Dec which included Man City Vs Liverpool with over 96k users visiting Squawka.com.

The team has also revealed the engagement data for their iPhone app – The Squawka Football App, which was released on November 22^nd 2013 and hit 2^nd in the App Store charts for Sport. On average, users are viewing a phenomenal 10 screens per session with an average dwell time of 7 minutes.

Co-Founder & CEO Sanjit Atwal said,

“The growth over the Christmas period has been astounding and January is on course to be even bigger. The most satisfying metrics have to be the app engagement figures – to know that fans are spending so long and viewing so many unique screens in their search to know more about their favourite teams and players is fantastic and shows the growth of sports data consumption amongst fans.”

Social Media for Squawka has also seen huge uplifts with a total December reach of over 170 million fans around the world across the Squawka Facebook, Twitter, Instagram, Vine, Google+ & Pinterest accounts.

Squawka Social Media Manager Jake Gallagher said, 

‘The team have been refining the social strategy channel by channel over the past 12 months and December was the satisfying result of a lot of hard work to optimise data visualisations & content to best engage football fans.”