#smwldn_sport – event roundup and video

Thank you to everyone who came to the event at the Design Council in London tonight and those who couldnt make it but managed to watch it on Livestream instead.

Some great stats from the night – in total we had over 120 people attending, the video viewing topped 150 at one stage, over 550 #smwldn_sport tweets sent out and the same again retweeted and the hashtag trended in London during the 2 hour event….. amazing!

We will have more info to share such as the presentations and a good summary of the evening but I wanted to add this before turning my aching body in for the night. A massive thank you must go out to my co-hosts Sophie Brendel (@sophiebr) and Maz Nadjm (@mazi) for their help in making it all possible.

The speakers on the night were immense, as we knew they would be, and am sure would love to hear your feedback and for you to follow them/get to know them better. They were Adam Mountford (@tmsproducer), Tom Hines (@Official_RFU), Luca Massaro (@iamluca), Luura Higginson (@higgo_), Chris Harris/Ben Ladkin (@arsenaldotcom) for the social media showcases.

We also had for the BBC Olympics panel Lewis Wiltshire (@lewiswiltshire), Karen Pickering MBE (@karen_pickering), Jeanette Kwakye (@jnettekwakye) and Jake Humphrey (@jakehumphreyf1) which was hosted by the BBC Director of London 2012 Roger Mosey.

Below is the footage from the evening which I will you will enjoy and take elements of both now and in the future, was some great content and honest, insightful remarks from all.

Watch live streaming video from smw_london at livestream.com

About author

Daniel McLaren
Daniel McLaren 629 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

You might also like

Social Media in the Emerging Markets: India

Guest Post:  Aaron Syed Jaffery (@aaronjaffery) is Managing Partner of global digital sport consultancy NineteenEightyFour (nineteeneightyfour.co). Continuing the TIMBI – Social Media and Emerging Markets series, this week here at

Cool Job: Social Media Officer @ West Bromwich Albion FC

Great opportunity for anyone looking to advance their career within social media with a Premier League football club, West Bromwich Albion. Details of how to apply are included.

The 21st Centrury (R)evolution of the Match Day Programme

How do you make match day information available to those who come to the game in a format they like without incurring huge costs of printing. Has the intro of gadgets such as the tablet iPad saved the day?

13 Comments

Leave a Reply